Cereal makers sold us a breakfast myth

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  • Published: 05 April 2019
  • Is breakfast the most important meal of the day?

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    Cereal companies have perpetuated a big myth about breakfast: that the first meal of the day is crucial to good health. And one of their most long-lasting claims is that breakfast is a good strategy for weight loss. Turns out, a closer look at the science suggests that may not be the case. We trace the origins of this myth, and the long history of breakfast companies making dubious health claims.

    Check out Julia Belluz’s Vox article that this video is based on here: vox.com/2019/2/1/18206873/breakfast-diet-weight-loss

    And for a deeper look at some of the studies we mention in the piece, you can find them here:
    bmj.com/content/bmj/364/bmj.l42.full.pdf
    faculty.seattlecentral.edu/jwhorley/Breakfast_BMI.pdf
    ncbi.nlm.nih.gov/pmc/articles/PMC4473164/

    Note: The headline for this video has been updated since publishing.
    Previous headline: Is breakfast the most important meal of the day?

    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out vox.com.

    Watch our full video catalog: goo.gl/IZONyE
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Comments • 2 140

  • abbs 1234
    abbs 1234  2 days back

    no way! people started gaining weight when they started eating an extra meal?? who knew

    • Left anti pc
      Left anti pc  1 weeks back

      Common sense is many small meals during the day is a good way to go. Don’t believe this video

      • Liam Ong
        Liam Ong  1 weeks back

        1:48 'So maybe the breakfast eaters earn more money and exercise more and that explains why they weigh less'. The study shown on screen at 1:32 says the difference in body mass index is after adjusting for exercise.

        • Maxim Pilote
          Maxim Pilote  2 weeks back

          The breakfast myth is less of a myth if you take medication that has a side effect of making you lose appetite (because you eat more for breakfast before the meds really kick in)

          • Maxim Pilote
            Maxim Pilote  2 weeks back

            it also turns you from a breakfast-skipper (like me) into a breakfast-eater

        • Sam Minniota
          Sam Minniota  2 weeks back

          Wow Ranjani! This was absolutely delightful reporting!
          Thank you :)

          • S G
            S G  3 weeks back

            So for the Americans, breakfast only means eating a bowl of cereals?

            • AL RODRIGHES
              AL RODRIGHES  3 weeks back

              The power of advertising throughout the years

              • Scott Herford
                Scott Herford  3 weeks back

                I cut out all grains two months ago for six months. Ill say this, it's redefined my relationship to all things grainy like bread and beer. That said, ive eaten a little rice, but one thing i will never touch as long as i live again is corn.

                • Fatima Akram
                  Fatima Akram  3 weeks back

                  I've a habit of having breakfast. If I don't, I get severe headache by 10pm. Ig it all depends on our ways of living

                  • Little3Pigs
                    Little3Pigs  3 weeks back

                    I was wondering that the other day, while I was reading the envelope of a cereal they enfasize the fact that it has "9 vitamins" and I just thought really? This is just sugar, and I know I eat it because of that.

                    • Dylan McKeown
                      Dylan McKeown  3 weeks back

                      I haven't eaten breakfast for years

                      • Jenni Annelieze Mellow
                        Jenni Annelieze Mellow  3 weeks back

                        I knew i was okay skipping breakfast

                        • Selena -
                          Selena -  4 weeks back

                          "Eating breakfast makes you loose waste" ...what how can eating something make you loose waste?

                          • JAMES C
                            JAMES C  4 weeks back

                            Yeah, you forgot to mention all the other studies that wasn't paid by coperate America. Google it!

                            • Tracey Benna
                              Tracey Benna  4 weeks back

                              Grape Nuts clears your intestines ! Eat laxatives after each meal ! Breakfast gets your metabolism going !

                              • ToNLiT
                                ToNLiT  4 weeks back

                                Cereals, Grain, Flour
                                The basic grains used worldwide are wheat, rice, oats, rye, barley, millet, corn. Grains have been the mainstay of whole populations—particularly rice and wheat. The reason for this universal reliance on grains is the ease of cultivation, the short growing and maturing time and the facility of bulk transportation and storage for long periods of time. Grains used today are generally refined products and constituted almost exclusively of starch.
                                Cereals and grains, in their whole grain dry state, may contribute beneficially to the diet of man. But it must be pointed out that even in their most complete state they are not a necessary food and are quite inferior to true foods for man—vegetables, fruits and nuts.
                                Refined flour (made from any of the grains) is a devitalized substance not suited for human consumption. In fact, it contributes to the general degeneration of those who consume it. It has become one of the principal items in the diets of modern men in the form of bread, rolls, cakes, cookies, spaghetti, etc. There is no way that such devitalized flour can be 'revitalized,' 'enriched' or in any way improved by the addition of elements needed in nutrition (vitamins, minerals, etc.). It remains a nonfood, pure starch, of the worst order. Breads and pastries as the "staple" of the diets of modern life are the source of much of the physical distress of man.
                                Cereals in the form to be soaked and cooked and the roasted flaked cereals in common use today are produced from denatured grains and are a true curse to mankind. These devitalized substances, further adulterated with sugar, salt, preservatives, chemicals, coloring and artificial flavoring, are contributing to the rapid proliferation of disease among modern man.
                                Cereals and cereal products (starches) are among the most difficult substances to digest when eaten alone. When eaten in combination with protein, the results are disastrous, resulting in extreme fermentation, gas, acids and intoxication.
                                Cereal starches require about 10 times longer to digest than do potato starches—the longer the digestion period, the more the fermentation.
                                Cereals, grains and all concentrated starch foods are unwholesome for human consumption and should be carefully omitted from any health-promoting diet.

                                • ToNLiT
                                  ToNLiT  4 weeks back

                                  1) Most people would be better off if they did not eat first thing in the morning; this is the body's time to clean house and it is not ready to digest food. Greater health could result if people would adopt a sensible "No-Breakfast" plan, and ate more nutritious foods later in the day.
                                  2) Fruits are far superior to cereals as a nutritious breakfast food, and they are the ultimate convenience food—no milk, no bowls, no preparation or clean-up whatsoever.
                                  3) Added nutrients to food ("fortified" foods) are riot utilized by the body like the naturally occurring organic elements. They in no way replace or serve the same functions as do vitamins, minerals, and co-existing nutrients in natural foods.

                                  • ToNLiT
                                    ToNLiT  4 weeks back

                                    Why Do People Eat Prepared Cereals?
                                    The American public has been completely sold on the healthfulness of eating an early morning breakfast and on eating cold cereals as a convenient, nutritious breakfast food. Consider what Richard Carter, author of "The Unappetizing Truth About Dry Cereals," says about cereal consumers.
                                    "As they put this mixture into their mouths, many of the feeders actually glow with a sense of well-being. Decades of tradition and millions and millions of dollars in advertising have trained them to regard their ready-to-eat breakfast cereals as the last word in morning nourishment. Any suspicion that the stuff is nutritionally inferior to other breakfast foods, like fresh fruits, is bound to be dispelled by the sales literature printed on the brightly-colored boxes."

                                    • ToNLiT
                                      ToNLiT  4 weeks back

                                      What is a corn flake? How is it made?
                                      First, the kernels of corn are soaked in lye. Lye is a caustic, corrosive substance that will burn skin off your body. It's used in making rayon, soaps, and—breakfast cereals.
                                      After the soaking, the kernels are blasted by live steam. Then a flavoring syrup full of mostly white sugar is poured over the soaked and steamed corn.
                                      Next, the kernels are dried until they're hard. Then they're run through huge rollers that press down with 75 tons of pressure to flatten them out. Now they're ready to be toasted, heated and flaked one more time. Then they get their last dosing of preservatives, additives and chemicals and are packaged up in a brightly colored box with a picture of an athlete, animal, or cartoon character on the front.
                                      Originally you had a grain of corn, fairly rich in protein, phosphorus, Vitamin A, and the three major B vitamins. Now you've got a sugar-frosted flake that has no original vitamins, few minerals, and an altered protein that is harmful to the body. What's more, you're probably paying five to ten times as much for this processed, denatured food than you would if you had just bought the original whole grain

                                      • ToNLiT
                                        ToNLiT  4 weeks back

                                        Bad as the bread was in the 1800s and through the mid-1900; it became much worse after the end of World War II. The chemical warfare banned in the war in Europe was just transplanted to the bakeries of America as the bread-makers began to slowly poison their customers with all sorts of new additives, bleaches, and preservatives.
                                        Even refined flour still has natural yellow pigments (such as carotene—a precursor of vitamin A). The millers discovered they could remove this color and make their flour even whiter by bleaching it. They started blowing chlorine gas into the flour after it was milled.
                                        Chlorine gas, a deadly poison if inhaled, not only bleaches the flour but also reacts with other molecules in the flour. Many potentially toxic chlorinated lipid compounds are formed from this chlorine gas, such as dichlorostearic acid.
                                        Chlorine also destroys major portions of Vitamin E as well as an important amino acid in the bread protein, methionine (which is classified as "essential" for human nutrition).
                                        Other chemical oxidizers are added to bleach and "mature" the flour, such as nitrogen dioxide, bencoyl peroxide, potassium bromate, potassium iodate, and azocarbonamide. Are they dangerous? Well, Germany banned all such oxidizers back in 1958, 50 years ago!
                                        For softness and that white-bread texture, mono- and diglycerides are added to the bread dough at the rate of about 1/4 pound per year per person consumption. The effect is to make the bread more "plastic" or squeezable—nobody knows the effects on those that eat such additives.
                                        What has happened since World War II is that man, for 5000 years previously, mechanically altered the wheat molecule by pounding and grinding. Now he has been chemically manipulating and reorganizing the wheat molecules. These chemical alterations in our food must have serious and long-time effects on those that eat such foods.
                                        Out of the 100 pounds or so of commercial bread eaten each year by the average person, he also eats besides the refined flour such things as 2 pounds of salt, 3 pounds of sugar, 2 pounds of skim milk powder, 2 pounds of yeast, 1 pound of "enzyme-activator," 1/2 pound of sulfate, chloride and bromate chemicals, and 1/4 pound of other food additives. When all of these chemicals and nonfoods are eaten together, a multi-toxic effect occurs that has never been thoroughly studied by scientists.

                                        • Bennete M
                                          Bennete M  4 weeks back

                                          Corn flakes, eh. I always thought Fruity Pebbles was the first brand of cereal to be commercialized. Awesome video, I take breakfast very seriously!🌞🥣

                                          • GameBuddies1
                                            GameBuddies1  1 months back

                                            If the conclusion of this video was that the premise didn't matter then why'd they bother uploading it if not just to have content?

                                            • Nar*en
                                              Nar*en  1 months back

                                              (But... if you already eat breakfast cutting it out completely might not be the best choice for weight loss. Don't take out full meals from your diet, it's not healthy because it's too sudden and can lead to nutritional deficiency. Breakfast isn't evil, especially if you're young it can help you concentrate in school and get work done.)

                                              • Rasputin Varez
                                                Rasputin Varez  1 months back

                                                you skipped the part where Kellog convinced people circumcision was also healthy because it prevented masturbation and made sex less pleasurable

                                                • Chroma
                                                  Chroma  1 months back

                                                  Hilariously I'm eating corn flakes right now

                                                  • Tiger GamingGR
                                                    Tiger GamingGR  1 months back

                                                    I don't eat breakfast and I don't care about breakfast at all.
                                                    Why am I watching this?

                                                    • Mohamed Noor
                                                      Mohamed Noor  1 months back

                                                      I eat breakfast 😋 coz I am freaking hungry in the morning.

                                                      • Cobalt
                                                        Cobalt  1 months back

                                                        Yeah, Chocolate Frosted Sugar Bombs probably aren't great for weight loss. In summary, the Kellogg brothers made dubious health claims to sell a product, and eating something healthy for breakfast is probably better than eating chock-full-of-sugar-and-starch Kellogg's cereal.

                                                        • Kirsten Young
                                                          Kirsten Young  1 months back

                                                          Not true. There is a direct link between decreased ghrelin and proper adrenal activity associated with eating a large, protein and carb-filled breakfast. Breakfast is essential and is the most important meal of the day

                                                          • Tom Trottier
                                                            Tom Trottier  1 months back

                                                            How about just decide for your self how you feel in the morning. If you try to get between a body builder and his eggs in the morning you're going to get your head crushed. It depends on how much energy and protein you need for the day and when.

                                                            • The Adrenalized Artist
                                                              The Adrenalized Artist  1 months back

                                                              So Corn Flakes was supposed to make you stop...having a good time alone? Speechless...

                                                              • Alexis Mitchell
                                                                Alexis Mitchell  1 months back

                                                                Even if breakfast was the most important meal of the day, cereal wouldn’t be a part of it.

                                                                • MelpyMelperson
                                                                  MelpyMelperson  1 months back

                                                                  Women who eat corn flakes for breakfast weigh less, because they're flicking hungry.

                                                                  • first Impression
                                                                    first Impression  1 months back

                                                                    I eat breakfast when I am hungry and don´t eat when I am not. What am I ?

                                                                    • Casual Ninja
                                                                      Casual Ninja  1 months back

                                                                      Kellog was also a religious doctor who believed that masturbation is a carnal sin. That right there made me stop the video, we went from facts to a smear campaign. I don’t care if someone believes the moon is made of green cheese. When your trying to make an informative video you stick to relevant information, not information that turns others against them as a means to gain support. I understand they intentionally misled the public as a means to make money, but it should have stayed at that. Poor journalism.

                                                                      • mereku Bravo
                                                                        mereku Bravo  1 months back

                                                                        This is b.s I already learned this from Adam ruins everything.

                                                                        • Kirrith Kovacs
                                                                          Kirrith Kovacs  1 months back

                                                                          I'm a pretty good athlete. My first meal is lunch. My first training session is on an empty stomach and my trainer swears by it. I never feel hungry. I did for a while, but that was habit I guess. I've figured out that most craving for food is simply habit, that goes way..

                                                                          • obama gaming
                                                                            obama gaming  1 months back

                                                                            Haha, nuts

                                                                            • My Daily Vitamins TH&C
                                                                              My Daily Vitamins TH&C  1 months back

                                                                              Breakfast is Breaking FAST over your 6-8 hours of sleep... so idk what the hype is about....

                                                                              • LEaVe.Me.aLoNe • 189 years ago

                                                                                It's basically tiny little sugary versions of chips that we eat with milk and feed to children.

                                                                                • Dan Torrino
                                                                                  Dan Torrino  1 months back

                                                                                  I don't feel like eating anything the moment I wake up, it takes about 2-3 hours for hunger to kick in, and it's probably better if you follow what your body tells you rather than force yourself to eat

                                                                                  • John K
                                                                                    John K  1 months back

                                                                                    When I eat breakfast I eat a bacon cheese burger with large fries and a large soda that’s my breakfast that’s what I eat every morning.

                                                                                    • Loli4lyf
                                                                                      Loli4lyf  1 months back

                                                                                      Cereal ads: *"kokomalt now with VEETUMEEN EEEEEE AND KULSEEUM DAT KEEP YOU HELLTHY!!!"*

                                                                                      • Cerulean Sealpup
                                                                                        Cerulean Sealpup  1 months back

                                                                                        Nothing in the world beats eggs and bacon and toast with small cup of oj...i only eat that for breakfast ..anything is ok in moderation..look at those bowls ...thats like 2 servings..plus at 2:01. Thats to many carbs ..

                                                                                        • Marina Melinda Rivera
                                                                                          Marina Melinda Rivera  1 months back

                                                                                          I’m a breakfast skipper

                                                                                          • Marina Melinda Rivera
                                                                                            Marina Melinda Rivera  1 months back

                                                                                            Isn’t it true that if you eat breakfast it speeds up your metabolism ?

                                                                                            • Jacob Taylor
                                                                                              Jacob Taylor  1 months back

                                                                                              I mean... technically everybody eats breakfast. Some just later than others

                                                                                              • Juan Lopes
                                                                                                Juan Lopes  1 months back

                                                                                                I don't. I prefer to drink water and skip breakfast. Then, I eat a high protein meal at noon.

                                                                                            • Rosario785
                                                                                              Rosario785  2 months back

                                                                                              Well... Good breakfast isn't only cereal and this kind of cereal is a bad idea for breakfast... Breakfast is a important meal! Actually is because you break the fast... It's very important break it because your brain need glucose to live... Your nervous sistem need it... Even if they can use cetones (from lipids of your body) it can be problematic for your body mantein pH balance and force to produce bicarbonate... And please many studies with children prove that skipping the breakfast produce a decrease of cognitive function... Memory... Maths... Taking choices... Learning and even reflexes goes to hell without breakfast... In adult you enter in a zone I called "the stupid machine"... People who don't breakfast don't remember that they did or you said in the morning... So eat breakfast... A healthy breakfast not only cereal to keep you smart